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Entries in work (3)


New Gig: Digital Practice Lead at MMK Marketing

New beginnings are the best. And I've got a new job! Here are the top five reasons why I decided to become Digital Practice Lead at MMK Marketing.


  1. You don’t often get a chance to try out your boss and colleagues ahead of taking a job. I’ve been working with Monica Kwias and the team at MMK Marketing for over two years and have found them to be a group of passionate, experienced and smart marketers.

  2. My workstyle is what I need it to be for optimum health and wellness. Because MMK Marketing is a virtual agency, I’ll continue to be based from the home office with at least daily contact and collaboration with my colleagues supplemented occasional in-person meetings and events.

  3. The client list is top-notch. If I told you who they were I’d have to kill you. Suffice it to say they are big brands who have embraced converged digital marketing.

  4. I’ve got a clear mandate to lead and develop the digital practice at MMK. Beyond pure digital, the other side of MMK Marketing (retail/shopper marketing) has started to yield opportunities for omni channel retail/digital marketing aligned to the buyer journey.

  5. I just love teams and helping people achieve their potential. I’ve been around the block with a few agencies; so I’ve got a pretty clear idea about what makes sense when running a digital practice.


Coffee is on me if you’re interested in chatting about working with MMK Marketing. We are a mighty force when our approach marries with client objectives.



The Future-Proof Skill Set: Work Skills 2020

Last year, a study called Work Skills 2020 [pdf] was published by the Institute for the Future at the University of Phoenix Research Institute. In their research, they identify Ten Skills for the Future Workforce.

Ten Skills for the Future Workforce


  • Sense-making. The ability to determine the deeper meaning or significance of what is being expressed
  • Social intelligence. The ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions
  • Novel and adaptive thinking. Proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based
  • Cross-Cultural Competency. The ability to operate in different cultural settings.
  • Computational thinking. The ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning
  • New-media literacy. The ability to critically assess and develop content that uses new media forms and to leverage these media for persuasive communication
  • Transdisciplinarity. Literacy in and ability to understand concepts across multiple disciplines
  • Design mind-set. Ability to represent and develop tasks and work processes for desired outcomes
  • Cognitive load management. The ability to discriminate and filter information for importance and to understand how to maximize cognitive functioning using a variety of tools and techniques
  • Virtual collaboration. The ability to work productively, drive engagement and demonstrate presence as a member of a virtual team


I say forget 2020, many of these skills form the foundation for effectiveness in our workplaces in 2012. 



Neil Gaiman's formula for success in the world of work

The season of commencement addresses is upon us. The best one I've seen so far is Neil Gaiman's address to the University of the Arts Class of 2012. 

It is worth a watch (or a read).

Neil Gaiman Addresses the University of the Arts Class of 2012 from The University of the Arts (Phl) on Vimeo.


Mr. Gaiman makes points about work - specifically about freelance, but I think it extends to anyone who wants to be a success in the world of work.

"...I will pass on some secret freelancer knowledge. Secret knowledge is always good. And it is useful for anyone who ever plans to create art for other people, to enter a freelance world of any kind. I learned it in comics, but it applies to other fields too. And it's this:

People get hired because, somehow, they get hired. In my case I did something which these days would be easy to check, and would get me into trouble, and when I started out, in those pre-internet days, seemed like a sensible career strategy: when I was asked by editors who I'd worked for, I lied. I listed a handful of magazines that sounded likely, and I sounded confident, and I got jobs. I then made it a point of honour to have written something for each of the magazines I'd listed to get that first job, so that I hadn't actually lied, I'd just been chronologically challenged... You get work however you get work.

People keep working, in a freelance world, and more and more of today's world is freelance, because their work is good, and because they are easy to get along with, and because they deliver the work on time. And you don't even need all three. Two out of three is fine. People will tolerate how unpleasant you are if your work is good and you deliver it on time. They'll forgive the lateness of the work if it's good, and if they like you. And you don't have to be as good as the others if you're on time and it's always a pleasure to hear from you."

His simple formula for how to be a success in working has been distilled down into this venn diagram by Bats and bones.