This caught my eye a few days back — Forrester's predictions for six meta-trends that will be critical for computing in 2014:
In Predictions for 2014: Computing Technologies in The Age of the Customer, JP Gownder covers all the bases. The trends I'm most into seeing develop and evolve in 2014 are:
- Mobility: Look for a sustained mobile mind shift. Customers and employees are beginning to expect that the information, services, social networks, and customer service will all be available to them in context on any device at their exact moment of need. In 2014, we'll see an increase in this mobile mind shift. Customers will actively shun businesses that lack mobile applications to enrich their experiences. Customers will gravitate toward businesses that use mobile technology proactively to solve their hardest problems.
- Channel: Time for discontinuous innovation. 2014 will be the year in which you walk into a store and it "knows you" and customizes your visit. Technologies will start to bring a greater sense of relevance and tailored experience to shopping, as Tesco is doing with facial recognition software that allows it to serve up appropriate ad content in its stores.
It'll be interesting to see how these trends evolve and how long it takes them to gain traction in the market.