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Entries in software (1)

Thursday
Apr032014

Pressly = Magic for Content Marketers

A la peanut butter sandwiches!

Above: Caroursel widget courtesy of Pressly - created and published in ~20 minutes)

Earlier this week I had a chance to sit down for a demo and discussion with ‎Jeff Brenner, co-founder of Pressly, a content marketing hub for brand publishing and content curation.

Jeff explained that Pressly first worked with major publishers to mobilize their content for smartphones and tablets. Jeff said growth these days is on the brand side — both B2B and B2C. He's passionate about Pressly that claims to be "the fastest, easiest and most reliable way to gather original and curated content into a beautiful branded responsive hub".

Pressly has me at "Hello" 

I've been around the block a few times doing content marketing campaigns for major brands, so I've seen my share of platforms and I've been frustrated by the constraints of my clients' "enterprise" infrastructure when trying to get a program going. With that in mind, I believe Pressly addresses major pain points for content marketers like me these days:

  • Corralling traffic from disparate web and social properties to a brand-controlled domain
  • Incorporating social and dynamic content modules on the (IT-controlled) company website
  • Having access to the data needed to track user behaviour and the tools at hand to quickly optimize and execute content-driven campaigns for acquisition and engagement
  • Developing content landing pages and quickly scaling campaigns without the need (and cost) of cycles for design and development
  • Integrating with other marketing platforms and tools - analytics, automation, email, etc.


Pressly did not fail to geek me right out. It is a platform that efficiently allows marketers to quickly and efficiently delpoy rich content marketing across web, mobile, email and social. Seriously. My mind is kind of blown right now.

Pressly in action

With Pressly you can generate all manner of embeds. Here's an embed of brands using Pressly (so meta, right?):

If you'd like to give Pressly a whirl, there's a free trial offer over on their site.