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Entries in content marketing (2)

Saturday
May172014

Book Review: The Power of Visual Storytelling

The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jesicca Gioglio 2014, McGraw Hill Education. From Amazon: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

I'm a content marketer and I'm totally sold on visual storytelling as mandatory. So I said yes when pitched a review copy by McGraw Hill Education, the publisher of The Power of Visual Storytelling.

I use visuals personally and advocate their use with my clients. In fact I have three different client projects on the go that touch on this very topic/trend.

While this book didn't rock the foundations of my (albiet advanced) content marketing world; it does provide practical tips and useful tool recommendations, how-tos, examples and comprehensive platform best practices. A good desk-side reference for tactitians that includes solid advice on strategy, planning and metrics.

I need statistics I can easily recall and rattle off in presentations and with clients. There are lots of statistics included for each of the platforms as well as for visual storytelling as a whole. Here then are a handful of stats from the book that I found interesting/useful.  (Made with Infogr.am as recommended by the authors.)

 

 

 

 

 

 

 

 

Thursday
Apr032014

Pressly = Magic for Content Marketers

A la peanut butter sandwiches!

Above: Caroursel widget courtesy of Pressly - created and published in ~20 minutes)

Earlier this week I had a chance to sit down for a demo and discussion with ‎Jeff Brenner, co-founder of Pressly, a content marketing hub for brand publishing and content curation.

Jeff explained that Pressly first worked with major publishers to mobilize their content for smartphones and tablets. Jeff said growth these days is on the brand side — both B2B and B2C. He's passionate about Pressly that claims to be "the fastest, easiest and most reliable way to gather original and curated content into a beautiful branded responsive hub".

Pressly has me at "Hello" 

I've been around the block a few times doing content marketing campaigns for major brands, so I've seen my share of platforms and I've been frustrated by the constraints of my clients' "enterprise" infrastructure when trying to get a program going. With that in mind, I believe Pressly addresses major pain points for content marketers like me these days:

  • Corralling traffic from disparate web and social properties to a brand-controlled domain
  • Incorporating social and dynamic content modules on the (IT-controlled) company website
  • Having access to the data needed to track user behaviour and the tools at hand to quickly optimize and execute content-driven campaigns for acquisition and engagement
  • Developing content landing pages and quickly scaling campaigns without the need (and cost) of cycles for design and development
  • Integrating with other marketing platforms and tools - analytics, automation, email, etc.


Pressly did not fail to geek me right out. It is a platform that efficiently allows marketers to quickly and efficiently delpoy rich content marketing across web, mobile, email and social. Seriously. My mind is kind of blown right now.

Pressly in action

With Pressly you can generate all manner of embeds. Here's an embed of brands using Pressly (so meta, right?):

If you'd like to give Pressly a whirl, there's a free trial offer over on their site.