I'm a content marketer and I'm totally sold on visual storytelling as mandatory. So I said yes when pitched a review copy by McGraw Hill Education, the publisher of The Power of Visual Storytelling.
I use visuals personally and advocate their use with my clients. In fact I have three different client projects on the go that touch on this very topic/trend.
While this book didn't rock the foundations of my (albiet advanced) content marketing world; it does provide practical tips and useful tool recommendations, how-tos, examples and comprehensive platform best practices. A good desk-side reference for tactitians that includes solid advice on strategy, planning and metrics.
I need statistics I can easily recall and rattle off in presentations and with clients. There are lots of statistics included for each of the platforms as well as for visual storytelling as a whole. Here then are a handful of stats from the book that I found interesting/useful. (Made with Infogr.am as recommended by the authors.)