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Book Review: The Power of Visual Storytelling

The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jesicca Gioglio 2014, McGraw Hill Education. From Amazon: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

I'm a content marketer and I'm totally sold on visual storytelling as mandatory. So I said yes when pitched a review copy by McGraw Hill Education, the publisher of The Power of Visual Storytelling.

I use visuals personally and advocate their use with my clients. In fact I have three different client projects on the go that touch on this very topic/trend.

While this book didn't rock the foundations of my (albiet advanced) content marketing world; it does provide practical tips and useful tool recommendations, how-tos, examples and comprehensive platform best practices. A good desk-side reference for tactitians that includes solid advice on strategy, planning and metrics.

I need statistics I can easily recall and rattle off in presentations and with clients. There are lots of statistics included for each of the platforms as well as for visual storytelling as a whole. Here then are a handful of stats from the book that I found interesting/useful.  (Made with as recommended by the authors.)









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