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Upcoming speaking engagements: CMA and Eat:Strategy

I'm speaking at a couple of upcoming events in Toronto. As always, I'm excited to meet new people and talk about some of my favourite subjects.


CMA Professional Development Institute: Quarterly Breakfast Briefing (Toronto)

Evaluate Social Media Opportunity, Risk and Reward

Social networks are the shiny new object with the marketing department. More and more dollars are being allocated to social media initiatives often without adequate ROI. Research released this year shows that despite the multiple technologies available today to increase effectiveness of marketing, 40 percent of advertising dollars are still being wasted. This session will explore a social business framework, break down the complexity, and outline areas for executive leaders to consider and evaluate when investing in digital and social channels.

Questions answered:

  • Where do all the various components of social media fit into my business?
  • How do I determine which initiatives will deliver the most value?
  • How should we structure risk management for social media executions?
  • What are some of the standard outcomes for social media marketing?
  • How do I insist on ROI?  

Thursday, June 28, 2012


CMA Ontario - Professional Development Institute 25 York Street, Suite 1100
Toronto, Ontario
M5J 2V5


3 Credits


7:30am - 8:00am: Registration and Networking

8:00am - 9:00am: Presentation

9:00am - 9:15am: Question and Answer Period


$40.00 plus HST - Student Discount

$45.00 plus HST - Members

$50.00 plus HST - Non Members

Register here (download PDF).


I attended eat:Strategy last year and am honoured to be amongst some great company as a speaker at this year's event. I'm on the agenda to talk about Research and the importance of insights in the development of strategy.

It is a refreshing format and great chance to talk with other pros about strategy.

Learn more at the website:

“eat:Strategy” is a day long Strategy Conference on July 18th, 2012 combining minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world.

With emerging technologies, design & sustainability leading and changing how we all view the world. You will leave the conference intrigued and empowered with a holistic view of how strategies are being shaped at some of the most forward thinking firms in North America. You will gain knowledge on how to reach a wider audience and improve your company’s strategies for the rest of 2012 and beyond.

Sign up to be there on July 18, 2012

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